|May 13 2013
Today we’re back to the bodybuilding publication Tomorrow’s Man. The content of TM was health focused, but in the same way that the Sports Illustrated swimsuit issue is about swimwear. We’ll let a contemporary from the period say it: “When I was a closeted teenager Tomorrow’s Man was my favorite guilty pleasure magazine. I was so impressed that in 1965 I mentioned Tomorrow’s Man specifically in my first novel What They Did to the Kid.” That’s from award winning author Jack Fritscher.
So you had a health and fitness publication that—for some customers—also served as a sexual outlet, exactly like Sports Illustrated. One difference here, though, is that underaged boys were often featured in TM’s pages, and that holds true for this issue as well, in which a fifteen-year-old boy named Steve Jano poses in the woods wearing a thong and holding a spear. Of course, back then there were nudist publications that published photos of entire families—including completely naked pre-pubescent girls—so there’s nothing going on with TM that heterosexuals weren’t doing too, probably long earlier and doubtless in far greater numbers.
None of that is the reason we wanted to share this issue, but as we’ve said before, sometimes to get where we want we have to first address the elephant in the room. Okay, done. What actually struck us about this issue from May 1956 is the inclusion of Marilyn Monroe. We thought we’d seen Monroe everywhere, but no—here she is in a male bodybuilding publication. There seems to be no limit to her range. But we do think she needs to bump up the weight she’s lifting just a bit. You can check out more TM covers here.