Vintage Pulp Apr 8 2013
BAD COMPANY
He who goes up must one day come down.


This beautiful poster for Vicente Minelli’s 1952 drama The Bad and the Beautiful was made for the film’s French release as Les ensorceles. A behind-the-scenes look at the rise of a legendary Hollywood producer, the story is told in triptych, with each section focused on someone the producer betrayed during his rise to the top. The three sections are wrapped in a framing device wherein the betrayed have been called together to hear the producer’s pitch for working together again. Of course, all of them are too angry to consider such a collaboration—at least at first.

The real attraction here is seeing 1950s Hollywood turn its camera inward for a look at the machinations behind the magic of movies. The cast—Kirk Douglas, Dick Powell, Lana Turner, Walter Pidgeon, and Gloria Grahame—range from excellent to adequate, and the story of ruthlessness being rewarded in Tinseltown has a contemporary feel. The saying goes that it’s best to be nice to everyone you meet on the way up because you run into the same people on the way down. Doubtless that’s true, but even better advice would be to never come down at all.
 
Turning our attention to the poster, you may notice that the design was inspired by the promo shot just below. Except—hold on a sec. Is that Douglas and Turner? No, it isn’t. It’s Gilbert Roland and super hottie Elaine Stewart. The producers must have liked their dance bit so much they decided to use it as inspiration for the promo art, basically putting Douglas's and Turner's heads atop Roland’s and Stewart’s bodies. That’s like being left on the cutting room floor, but somehow even worse. In Stewart’s case at least, we will be sure to get back to both her head and body. Les ensorceles premiered in France today in 1953.


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History Rewind
The headlines that mattered yesteryear.
May 06
1937—The Hindenburg Explodes
In the U.S, at Lakehurst, New Jersey, the German zeppelin LZ 129 Hindenburg catches fire and is incinerated within a minute while attempting to dock in windy conditions after a trans-Atlantic crossing. The disaster, which kills thirty-six people, becomes the subject of spectacular newsreel coverage, photographs, and most famously, Herbert Morrison's recorded radio eyewitness report from the landing field. But for all the witnesses and speculation, the actual cause of the fire remains unknown.
May 05
1921—Chanel No. 5 Debuts
Gabrielle Bonheur "Coco" Chanel, the pioneering French fashion designer whose modernist philosophy, menswear-inspired styles, and pursuit of expensive simplicity made her an important figure in 20th-century fashion, introduces the perfume Chanel No. 5, which to this day remains one of the world's most legendary and best selling fragrances.
1961—First American Reaches Space
Three weeks after Russian cosmonaut Yuri Gagarin became the first human to fly into space, U.S. astronaut Alan Shepard completes a sub-orbit of fifteen minutes, returns to Earth, and is rescued from his Mercury 3 capsule in the Atlantic Ocean. Shepard made several more trips into space, even commanding a mission at age 47, and was eventually awarded the Congressional Space Medal of Honor.
May 04
1953—Hemingway Wins Pulitzer
American author Ernest Hemingway, who had already written such literary classics as The Sun Also Rises, A Farewell to Arms, and For Whom the Bell Tolls, is awarded the Pulitzer Prize for fiction for his novella The Old Man and the Sea, the story of an aging Cuban fisherman who struggles with a giant marlin far out in the Gulf Stream.
1970—Mass Shooting at Kent State
In the U.S., Ohio National Guard troops, who had been sent to Kent State University after disturbances in the city of Kent the weekend before, open fire on a group of unarmed students, killing four and wounding nine. Some of the students had been protesting the United States' invasion of Cambodia, but others had been walking nearby or observing from a distance. The incident triggered a mass protest of four million college students nationwide, and eight of the guardsmen were indicted by a grand jury, but charges against all of them were eventually dismissed.
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