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Pulp International - True+Detective+Mysteries
Vintage Pulp Jan 12 2016
ROADSIDE INSISTENCE
The rest stop is one mile ahead! Can’t you freaking hold it?

From its founding in 1924 as True Detective Mysteries, through its second iteration and renaming in 1939, True Detective featured painted covers by top artists in the pulp/post-pulp field. The magazine experimented with photographed covers in 1962, releasing two issues of that style. The next year saw photographed covers become the norm and, sadly, another great forum for fine art disappeared forever. That said, some of the new photocovers were good, such as this one from January 1964 showing a kidnap victim fleeing her captor. As you can see, it sought to replicate the style of the painters by using careful staging, and in this case was particularly successful. But soon enough the covers turned into this—i.e., little more than snapshots. 

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The Naked City Oct 7 2009
BAD GIRL!
It’s probably more humane to just rub her nose in it.

We had to smile at this True Detective from October 1975 featuring a man armed with what looks like a rolled up magazine chasing a terrified woman. Perhaps his behavior seems harsh, but hey, you’d be mad too if someone went potty on your new carpet. Despite the silly cover, True Detective was actually a venerable publication that launched back in 1924 as True Detective Mysteries. But after decades of success its audience shrank throughout the ’50s and ’60s as paperbacks and television grew in popularity. This caused both a decline in budget (bye-bye handpainted cover art) and an increase in gimmickry (hello sexualized cover photos). Once True Detective made this shift to photographs, its aesthetics became seriously hit-and-miss. The above cover is a whiff, but you can see an example of a home run here. True Detective finally ceased operations in 1995, by which time it was a shell of its former self. But even at its nadir, it’s worth examining if only for the laugh factor, which means we’ll be sharing more of these ridiculous ’70s covers in the future. 

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History Rewind
The headlines that mattered yesteryear.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
March 26
1997—Heaven's Gate Cult Members Found Dead
In San Diego, thirty-nine members of a cult called Heaven's Gate are found dead after committing suicide in the belief that a UFO hidden in tail of the Hale-Bopp comet was a signal that it was time to leave Earth for a higher plane of existence. The cult members killed themselves by ingesting pudding and applesauce laced with poison.
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