|Vintage Pulp||Oct 25 2017|
Sigh. Just pose and get paid. And remember—nobody I know will ever see these photos.
This Technicolor lithograph published by Champion Line features Dolores Del Monte, Playboy magazine's centerfold for March 1954, in a shot entitled “Radiant Beauty.” Del Monte began her modeling career posing for the legendary photographer Bruno Bernard and the acclaimed pin-up painter Zoe Mozert, at times making as much as $50 a day. That was in 1951, when that pay rate was the equivalent of about $500 in today's money. A year later Del Monte quit modeling. In 1954 the above photo was offered to Playboy. Though Bruno Bernard shot it, the centerfold credited the John Baumgarth Company of Melrose Park, Illinois. Such are the entanglements of copyright. When Del Monte received a letter asking permission to use her likeness she assumed Playboy was a standard pin-up magazine, and the images requested were from a shoot she recalled where she wore a leopard pattern bathing suit. Wrong on both counts, and one can only imagine her reaction when the centerfold hit newsstands, since she was not only married but a mother by then. Well, at least she got the $50. And the world? It got something priceless. We have lots more classic Technicolor lithos, and you can see those by clicking here.
Melrose ParkTechnicolor pin-upPlayboyJohn Baumgarth CompanyChampion LineDolores Del MonteZoe MozertBruno Bernardnudity