|Vintage Pulp||May 9 2018|
There's nothing harder than facing your worst fear.
The poster for Alfred Hitchcock's 1958 thriller Vertigo, designed by Saul Bass, is one of the most famous and influential promos ever made. Bass actually can't take full credit for it—he oversaw its creation, but the unique spiral pattern was made by John Whitney and the figures were drawn by Art Goodman. Bass and Co. made a couple of similar versions of the poster for the film's U.S. run. We showed you one a while back, and now the above version completes the pair. If you haven't seen Vertigo, we can't tell you much that hasn't already been written. Four years after starring in Rear Window Jimmy Stewart plays another damaged man for Hitchcock, a San Francisco detective who has of fear of heights, the result of a rooftop chase gone wrong. He later gets involved in a mystery that puts his acrophobia to the ultimate test. Many say this is Hitchcock's best movie. We don't think so, but it's definitely a landmark, particularly as it relates to co-star Kim Novak's role, its opening action sequence, and its reliance upon San Francisco locations to help tell its story. In fact, the latter aspect was why the film's world premiere took place in San Francisco today in 1958. Below you see some screen grabs, along with a beautiful promo poster that was made for the movie's run in India. Put Vertigo in your queue.
IndiaSan FranciscoVertigoAlfred HitchcockKim NovakJames StewartSaul BassJohn WhitneyArt Goodmanposter artcinema