Vintage Pulp Dec 1 2018
TARGET ACQUIRED
L.A. stands for Lew Archer in John MacDonald's tinseltown thriller.


We love this cover art by Harvey Kidder for John MacDonald's, aka Ross MacDonald's first Lew Archer novel The Moving Target. The way the figures are placed at such a remove from the viewer and the text is stretched across the underside of the pier is strikingly different. The book was originally published in 1949 with this Pocket Books paperback coming in 1950, and it stars MacDonald's franchise detective trying to locate a philandering millionaire who's gone missing. The man's wife is more concerned about the possibility of her spouse being on a bender and sharing the family money than she is about foul play, but Archer soon decides that the situation is a kidnapping.

We'd been meaning to read MacDonald for a while. We'd heard that his prose has a Dashiell Hammett vibe and that certainly turned out to be true. Set in and around Los Angeles, it weaves summer heat, wacky mysticism, outsize ambition, and broken dreams together into a tale with great Southern California flavor. And Archer is appropriately road worn: “I believed that evil was a quality some people were born with, like a harelip. But it isn't that simple. Everybody has it in him, and whether it comes out in his actions depends on a number of things. Environment, opportunity, economic pressure, a piece of bad luck, a wrong friend.”

In this world that he's accepted as more complex than he'd like it to be, he navigates using a solid personal code and a very hard skull—both severely tested multiple times. We gather the story is considered unremarkable compared to later Archer novels, but for us it was entirely satisfactory. It satisfied Hollywood too, which made it into a star vehicle for Paul Newman called Harper. Why the name of the detective was changed we can't even begin to guess, but we saw the movie a couple of years ago and it was enjoyable. Below you see a 1959 Pocket Books edition of The Moving Target with Jerry Allison art. More from MacDonald later.
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History Rewind
The headlines that mattered yesteryear.
May 27
1930—Chrysler Building Opens
In New York City, after a mere eighteen months of construction, the Chrysler Building opens to the public. At 1,046 feet, 319 meters, it is the tallest building in the world at the time, but more significantly, William Van Alen's design is a landmark in art deco that is celebrated to this day as an example of skyscraper architecture at its most elegant.
1969—Jeffrey Hunter Dies
American actor Jeffrey Hunter dies of a cerebral hemorrhage after falling down a flight of stairs and sustaining a skull fracture, a mishap precipitated by his suffering a stroke seconds earlier. Hunter played many roles, including Jesus in the 1961 film King of Kings, but is perhaps best known for portraying Captain Christopher Pike in the original Star Trek pilot episode "The Cage".
May 25
1938—Alicante Is Bombed
During the Spanish Civil War, a squadron of Italian bombers sent by fascist dictator Benito Mussolini to support the insurgent Spanish Nationalists, bombs the town of Alicante, killing more than three-hundred people. Although less remembered internationally than the infamous Nazi bombing of Guernica the previous year, the death toll in Alicante is similar, if not higher.
1977—Star Wars Opens
George Lucas's sci-fi epic Star Wars premiers in the Unites States to rave reviews and packed movie houses. Produced on a budget of $11 million, the film goes on to earn $460 million in the U.S. and $337 million overseas, while spawning a franchise that would eventually earn billions and make Lucas a Hollywood icon.
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