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Pulp International - Danny+Aiello
Modern Pulp Jun 14 2020
YOU ARE WHAT YOU'RE EATEN BY
Obscure ’80s horror flick turns the idea of consumerism on its head.


Above you see a poster for Larry Cohen's The Stuff, an interesting piece of modern pulp cinema that premiered in the U.S. today in 1985. It's obviously a horror movie, and though it fails to be scary it succeeds as a wickedly clever anti-consumerist metaphor. Its underlying critique is that Americans will buy anything that's marketed with snazzy visuals and a good jingle, even things that are bad or even deadly for them. The Stuff takes that idea and runs with it, showing a nation addicted to a dessert that's actually a dangerous unknown organism. People eat it and it hollows them out physically and takes over their minds. While some victims succumb by snarfing the Stuff, others fall prey by being attacked by those infected. In this way entire towns are replaced, then the monsters move on to bodysnatch even more people.

Along the way Cohen's film takes swipes at regulatory capture by featuring FDA officials who approve the Stuff, at militias by casting a paramilitary group as the heroes, then exposing them as racist clowns, and at corporate greed by having the whole fiasco engineered by a shady cabal of one percenters. Yes, quite a lot of thought went into this baby. What didn't go into it was sufficient budget. And despite Cohen and company's obvious deeper intent, it's pretty safe to say most filmgoers didn't absorb the subtext. That fact can be confirmed by taking a glance at any of the numerous dayglow health killers on supermarket shelves today. So technically The Stuff flops both as a fright flick and a consumer warning. But it offers food for thought that remains relevant today, thirty-five years later, and it's certainly a movie unlike any other.

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History Rewind
The headlines that mattered yesteryear.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
March 26
1997—Heaven's Gate Cult Members Found Dead
In San Diego, thirty-nine members of a cult called Heaven's Gate are found dead after committing suicide in the belief that a UFO hidden in tail of the Hale-Bopp comet was a signal that it was time to leave Earth for a higher plane of existence. The cult members killed themselves by ingesting pudding and applesauce laced with poison.
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