Vintage Pulp Mar 14 2012
GETTING RE-QUAINTANCED
Our first Pulp treasure from San Francisco reunites us with one of our favorite artists.

We have another great find for you today—an issue of Beautify Your Figure published during the summer of 1944. The magazine was one of several imprints owned by the Bonomo Culture Institute, which was the brainchild of Joe Bonomo. Bonomo’s art director was none other than George Quaintance, and that’s a Quaintance cover you’re looking at above, making its first appearance on the internet. We posted some pieces from Quaintance way back in 2009, but those were culled from online. This one is all ours, and we got it for five bucks. In addition to the cover, Quaintance also drew all the interior illustrations, which include the one posted just below, as well as the “Her Crowning Glory Goes to War” illustration in panel ten. He supplied art for Bonomo’s other magazines too, a roster that included Make-Up, Improve Your Dancing, Your Baby, and Building Body Power.

Beautify Your Figure is filled with amusingly anachronistic articles, such as the feature beginning in panel twelve that teaches housewives how to avoid arguments with their husbands. The magazine’s advice? Prettify yourself so you look your best when he comes home. He probably hates it when he returns from a long day of work and you’re in your apron scrubbing the wall. Seriously. Wall scrubbing was a standard chore in 1944, we gather. Elsewhere in the issue women are taught to stand on their heads to improve digestion, learn to swim by laying across a stool and sticking their heads in a bowl of water, and exercise their facial muscles by making a series of horrible expressions (but always in private, so as not to upset the hubby).

You’ll notice Beautify Your Figure is sprinkled with references to the war, and most pages carry a call to buy war bonds. We’ve hinted before—and Beauty Your Figure, of all magazines, reiterates—what clarity those times had. We weren’t there, but we’ve read about it, and listened to stories told by our relatives who lived it. Americans approached the war effort with near-total unity and upbeat determination. Belief in the war as unambiguously noble was so general that financial support could be demanded even in the pages of beauty magazines. Could you imagine that happening today? We have more gems from San Francisco upcoming. 

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Sex Files | Musiquarium Nov 21 2008
SEXY FRONT
The boob that refused to die.

The FCC today appealed its loss in the indecency suit against singer Janet Jackson by asking the U.S. Supreme Court to review the case. During halftime of the 2004 Super Bowl, singer Justin Timberlake deliberately removed part of Jackson’s costume and exposed a pastie-covered breast for approximately one second before a worldwide television audience—including millions of children who we are to believe now suffer from recurring chocolate boob nightmares.

The 3rd U.S. Circuit Court of Appeals threw out the case against Jackson in July (strangely, Timberlake was never sued), but the politically conservative FCC considers the matter of a female breast so weighty that two previous losses leave it undeterred in its desire to impose a six-figure fine on the singer and CBS Television. No word yet on whether the Supreme Court, also politically conservative, will hear the case.

The FCC has appeals pending as well in indecency cases against Cher for uttering “fuck” during the 2002 Billboard Music Awards, and against Nicole Richie, who doubled down the following year at the same awards show by blurting “fuck” and “shit”. U2 lead singer Bono also said “fuck” on American television in 2003, during a Golden Globes Awards broadcast (strangely, he was never sued). As for Pulp Intl., we’re safe for the moment—we think.

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History Rewind
The headlines that mattered yesteryear.
June 23
1973—Peter Dinsdale Commits First Arson
A fire at a house in Hull, England, kills a six year old boy and is believed to be an accident until it later is discovered to be a case of arson. It is the first of twenty-six deaths by fire caused over the next seven years by serial-arsonist Peter Dinsdale. Dinsdale is finally captured in 1981, pleads guilty to multiple manslaughter, and is detained indefinitely under Britain's Mental Health Act as a dangerous psychotic.
June 22
1944—G.I. Bill Goes into Effect
U.S. president Franklin D. Roosevelt signs the Servicemen's Readjustment Act into law. Commonly known as the G.I. Bill of Rights, or simply G.I. Bill, the grants toward college and vocational education, generous unemployment benefits, and low interest home and business loans the Bill provided to nearly ten million military veterans was one of the largest factors involved in building the vast American middle class of the 1950s and 1960s.
June 21
1940—Smedley Butler Dies
American general Smedley Butler dies. Butler had served in the Philippines, China, Central America, the Caribbean and France, and earned sixteen medals, five of which were for heroism. In 1934 he was approached by a group of wealthy industrialists wanting his help with a coup against President Franklin D. Roosevelt, and in 1935 he wrote the book War Is a Racket, explaining that, based upon his many firsthand observations, warfare is always wholly about greed and profit, and all other ascribed motives are simply fiction designed to deceive the public.
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