|Vintage Pulp||Jul 2 2020|
This item caught our eye. How To Be Attractive was written by Hollywood actress Joan Bennett and, as its title indicates, is designed to help the modern mid-century woman negotiate the fraught dating scene. We've seen a few bloggers rip this book to shreds, but that's easy do with something written in 1943. We've read a few excerpts of it and it strikes us as a harmless artifact of an earlier age. Nobody was hurt in its writing, manufacture, or sale, and some of the advice—which veers into such realms as throwing parties and befriending other women—seems pretty practical to us. On the other hand, there's definitely a boys-will-be-boys theme running through it, the idea that if guys get the wrong idea from a woman's behavior or dress it's entirely her responsibility. We daresay most people have grown up a little since then, are still doing it, and will keep at it. We've seen a few other celebrity authored books, so maybe we'll post some of those later. Below, Bennett shows she'd be attractive, with or without the help of a book.