Vintage Pulp Dec 4 2011
SEPIA TONES
The Goddess of Fire goes to Hollywood.

Some treasures are more valuable than others, and for us this issue of the African-American tabloid Sepia published this month in 1954 is one of the better jewels we’ve unearthed. The word “sepia” was used back then as a supposedly hip alternative to "negro," and you may have noticed it in some of the mid-century tabloid pages we’ve posted. The cover star, actress Vera Francis, is referred to as the Goddess of Fire because of her popular calypso act. Francis had become famous first as a Boston model, then made the leap to Hollywood actress, scoring a bit role in 1953’s The President’s Lady (though she's not cited in its IMDB entry, we noticed). She later scored a larger role opposite Johnny Weissmuller in 1955’s Devil Goddess. The Sepia interview discusses her decision to focus on her singing career because film work—which by the way, she reveals paid $125 a day—was very difficult to come by. In the most circumspect fashion, the profile does not hint at the embedded racism of Hollywood that severely limited roles for black women. That isn’t a surprise. The power and allure of Hollywood was such that few would dare to point out its shortcomings—at least if they hoped to work again. Besides the stunning cover (which we’d definitely consider framing if we had a hi-rez canvas print of it) we have four more pages of Vera Francis, plus a centerfold featuring model Maria Piñeda, and as a bonus we even uncovered a promo photo from Devil Goddess. All below.

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History Rewind
The headlines that mattered yesteryear.
May 25
1938—Alicante Is Bombed
During the Spanish Civil War, a squadron of Italian bombers sent by fascist dictator Benito Mussolini to support the insurgent Spanish Nationalists, bombs the town of Alicante, killing more than three-hundred people. Although less remembered internationally than the infamous Nazi bombing of Guernica the previous year, the death toll in Alicante is similar, if not higher.
1977—Star Wars Opens
George Lucas's sci-fi epic Star Wars premiers in the Unites States to rave reviews and packed movie houses. Produced on a budget of $11 million, the film goes on to earn $460 million in the U.S. and $337 million overseas, while spawning a franchise that would eventually earn billions and make Lucas a Hollywood icon.
May 24
1930—Amy Johnson Flies from England to Australia
English aviatrix Amy Johnson lands in Darwin, Northern Territory, becoming the first woman to fly from England to Australia. She had departed from Croydon on May 5 and flown 11,000 miles to complete the feat. Her storied career ends in January 1941 when, while flying a secret mission for Britain, she either bails out into the Thames estuary and drowns, or is mistakenly shot down by British fighter planes. The facts of her death remain clouded today.
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