|Vintage Pulp||Jun 21 2016|
This 1953 wall calendar from the Standard Parts Co. of Memphis, Tennessee features a lovely painting from famed pin-up artist Bill Medcalf. While it looks as if the painting featuring a golfer with a perfect follow through has been pinned to a sunny wall for ages and the colors faded as a result—an assumption seemingly confirmed by looking at Medcalf's original lithograph at right—the image isn't actually faded. A glance at the orange border, which is as vibrant as something harvested by Sunkist, proves it. The makers simply decided for stylistic reasons to go with a monochromatic sepia for the color. Why? We don't know. Maybe because golf is an exercise in serial failure that sucks all the vitality out of you.