Pulp International - US poster for Beat the Devil circa 1954

Nov 24 2019

OFF THE BEATEN PATH

The greatest trick the Devil ever pulled was convincing the world it was an adventure film.

Above, a beautiful poster for John Huston's love-it-or-hate-it comedic African film Beat the Devil, which premiered in the U.S. today in 1954 and starred Humphrey Bogart, Gina Lollobrigida, Jennifer Jones, and Peter Lorre. This poster, while cool, is completely misleading. Beat the Devil is not an adventure. When it was made there was no category for it, but today such movies are called "camp." Only over time have audiences come to understand it. We wrote about it awhile ago and shared a Belgian poster, here.

Beat the Devil John Huston Humphrey Bogart Gina Lollobrigida Jennifer Jones Peter Lorre poster art cinema

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History Rewind

The headlines that mattered yesteryear.

August 01

1966—Whitman Massacre in Texas

Charles Joseph Whitman, a student at the University of Texas at Austin, kills 14 people and wounds 32 during a shooting rampage on and around the university's campus. Ten are killed from the 28th floor observation deck of the University's administrative building. Whitman had already murdered his wife and mother in their homes.

July 31

1964—Riot Stops Stones Concert

The Rolling Stones play in Belfast, Northern Ireland, but the show is stopped after twelve minutes because of violence in the audience. Some fans are carried away in straitjackets.

July 30

1935—Penguin Launched

Penguin Books is launched by Allen Lane and begins publishing cheap, no-frills paperbacks. Lane's idea of selling books not just in bookstores, but in train stations, pharmacies and corner stores, quickly revolutionizes the publishing market.

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