|Vintage Pulp||Nov 25 2021|
Rita Hayworth and Gilda get a dose of the northern aesthetic.
The awesome film noir Gilda premiered in Sweden today in 1946, and above is a beautiful promo for the movie painted by Swedish artist Eric Rohman. In typical Nordic fashion, the overall approach here is clean and understated. One of the most interesting parts of looking at vintage posters is noting the cultural differences in approach. Every country contributes to the art form in unique ways, and all are worthwhile. We often find Swedish posters to be less inspiring than U.S., Italian, Japanese, and French efforts, but this one, in all its simplicity, is a winner, as is the movie.