Vintage Pulp Jun 7 2015
OFFBEAT APPROACH
Why bother to become a real expert when fake expertise is so much easier?


There’s no limit to the range of tabloids from the 1960s and 1970s. Yesterday we showed you Private Affairs, and today we’re going downmarket with Offbeat, which came from Beta Publications of Chicago. The main thing that’s offbeat with this publication is the cover design, which you can see on this issue that appeared today in 1965 features elements skewed relative to each other and the magazine’s frame. We like it. Content-wise, though, Offbeat is nothing new. Its report on the shocking habits of American housewives is just sleaze fiction dressed up as research. The number one reason wives cheat, according to W.D. Sprague, PhD, is revenge against cheating husbands. Readers are treated to a steamy retelling of a wife’s affair with a milkman—yes, really, a milkman—and another wife tells the story of how she ran into an old boyfriend one day and they fell into the old pattern and started having sex regularly again. It’s pure lit-porn.

W.D. Sprague was not the creation of tabloid editors you might suspect, but rather an actual author who published Sexual Behavior of American Nurses, Sex and the Secretary, The Lesbian in Our Society (A Problem That Must Be Faced!), and many other romps that swelled readers’ groins while doing the same for his bank account. The article in Offbeat is actually taken directly from Sexual Behavior of the American Housewife, another Sprague winner. His real name was Bela von Block—yes, really—and he also published under other names besides Sprague. His PhD was a hoax, of course, but who needs a degree when you’re smart enough to make a career of faking expertise about the inner lives of women? Some of his work was done for reliable sleaze imprint Midwood-Tower, but he also published for Lancer and other companies. We’ll undoubtedly run across him at some point in the future.


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History Rewind
The headlines that mattered yesteryear.
October 13
1970—Angela Davis Arrested
After two months of evading police and federal authorities, Angela Davis is arrested in New York City by the FBI. She had been sought in connection with a kidnapping and murder because one of the guns used in the crime had been bought under her name. But after a trial a jury agreed that owning the weapon did not automatically make her complicit in the crimes.
October 12
1978—Sid Vicious Arrested for Murder
Sex Pistols bassist Sid Vicious is arrested on suspicion of murder after the body of his girlfriend Nancy Spungen is found in their room at New York City's Chelsea Hotel. Vicious and Spungen had a famously stormy relationship, but Vicious proclaims he is innocent. He is released on bail and dies of a heroin overdose before a trial takes place.
1979—Adams Publishes First Hitchhiker's Book
The Hitchhiker's Guide to the Galaxy, the first of five books in a series, is published by Douglas Adams. The novels follow on the heels of the tremendously successful British television series of the same name.
October 11
1976—China Coup Thwarted
The new head of the Chinese Communist Party, Hua Goufeng, snuffs out a coup led by Chairman Mao's widow Jiang Qing and three other party members. They become known as the Gang of Four, and are tried, found guilty of treason, and receive death sentences that are later commuted to lengthy prison terms.
1987—Loch Ness Expedition Ends
A sonar exploration of Scotland's Loch Ness, called Operation Deepscan, ends after a week without finding evidence that the legendary Loch Ness Monster exists. While the flotilla of boats had picked up three sonar contacts indicating something large in the waters, these are considered to be detections of salmon schools or possibly seals.
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