Hollywoodland Dec 2 2008
CONFIDENTIALLY YOURS
1950s tabloid aired Tinseltown’s dirty laundry to millions every month.

This month in 1952, right wing scandal rag Confidential hit newsstands for the first time. It was owned by Robert Harrison, who got his start in publishing at the New York Graphic, one of the earliest celebrity scandal sheets. Confidential was based in New York City, but its focus was Hollywood and its environs. To gather information Harrison cultivated a vast network of west coast informants—everyone from hotel concierges to taxicab dispatchers. The magazine was lurid, filled with doctored  photos, and shamelessly exploitative of hot-button social fears. A typical issue might accuse Hollywood glitterati of using illegal drugs, sympathizing with communists, associating with other races, or working for the mob.

The formula worked. Within two years Confidential grew into a bestselling magazine. It screamed from American newsstands about interracial affairs, LSD parties, and backalley abortions, always in a glaring red-yellow motif that would become its visual trademark. Humphrey Bogart once famously called Robert Harrison “The King of Leer,” sentimentswhich were echoed throughout Hollywood. Stars were galled not just by the magazine’s constant attacks, but the fact that they originated from three-thousand  miles away. It meant Confidential either fabricated its stories, or gathered info by means of spies. Neither possibility was pleasing to consider.

Hollywood began fighting back. Ronald Reagan, who at the time was a snitch for Tinseltown’s hated blacklisters, chaired a committee that smeared Confidential staff. Postmaster General Arthur Summerfield 

at one point banned mail delivery of the magazine. In 1957 the Kraft Commission put Robert Harrison on trial for conspiracy to publish criminal libel. The trial ended in a plea deal, but not before Hollywood stars realized their greatest ally was the legal system. Lawsuits kept Confidential in litigation from that point forward, and Harrison finally sold out in 1958.

The new owners managed to keep Confidential going, but mindful of lawsuits the magazine had lost under Harrison in 1956 and 1957, operated more cautiously. Soon, readers began to suspect the tabloid was no longer living up to its stated credo: “Telling the facts and naming the names”. Confidential stopped flying off newsstands. Sales dipped to a third what they had been at their zenith. A 1970s shift in editorial focus toward hippie counterculture did little to reverse fortunes, and Confidential finally folded  in 1978.

Though defunct, its twenty-two year run was a success by almost any standard. Confidential outlasted a dozen competitors, and its influence extends into today’s newsstand tabloids, Hollywood-oriented television shows, celeb blogs, and even popular fiction. Author James Ellroy’s award-winning pulp thrillers frequently reference Hush Hush, a Confidential copycat. And Pultizer Prize winning columnist Stephen Hunter wrote a bestselling thriller about the Mafia’s presence in Hot Springs, Arkansas during the 1950s, a subject Confidential covered in its very first issue.

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History Rewind
The headlines that mattered yesteryear.
April 20
1939—Holiday Records Strange Fruit
American blues and jazz singer Billie Holiday records "Strange Fruit", which is considered to be the first civil rights song. It began as a poem written by Abel Meeropol, which he later set to music and performed live with his wife Laura Duncan. The song became a Holiday standard immediately after she recorded it, and it remains one of the most highly regarded pieces of music in American history.
April 19
1927—Mae West Sentenced to Jail
American actress and playwright Mae West is sentenced to ten days in jail for obscenity for the content of her play Sex. The trial occurred even though the play had run for a year and had been seen by 325,000 people. However West's considerable popularity, already based on her risque image, only increased due to the controversy.
1971—Manson Sentenced to Death
In the U.S, cult leader Charles Manson is sentenced to death for inciting the murders of Sharon Tate and several other people. Three accomplices, who had actually done the killing, were also sentenced to death, but the state of California abolished capital punishment in 1972 and neither they nor Manson were ever actually executed.
April 18
1923—Yankee Stadium Opens
In New York City, Yankee Stadium, home of Major League Baseball's New York Yankees, opens with the Yankees beating their eternal rivals the Boston Red Sox 4 to 1. The stadium, which is nicknamed The House that Ruth Built, sees the Yankees become the most successful franchise in baseball history. It is eventually replaced by a new Yankee Stadium and closes in September 2008.
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