Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
March 09
1954—Murrow Blasts McCarthy
In an event that would mark a turning point in American history, newsman Edward R. Murrow blasts anti-communist Senator Joseph McCarthy on a nighttime news show called See It Now. The broadcast used mainly McCarthy's own words to make its case that the senator had abused his position and perverted the rule of law, and, despite McCarthy's power, America agreed, as response to the episode ran 15 to 1 in favor of Murrow.
1959—Barbie Doll Debuts
The Barbie fashion doll, manufactured by the American toy-company Mattel after being designed by Ruth Handler, debuts in U.S. stores. Barbie, whose full name is Barbie Millicent Roberts, was inspired by a German doll called Bild Lilli, and has sold in the hundreds of millions.
March 08
1978—Hitchhiker's Guide Debuts
The first radio episode of The Hitchhiker's Guide to the Galaxy, written by British humorist Douglas Adams, is transmitted on BBC Radio 4. The series becomes a huge success, and is adapted into stage shows, a series of books, a 1981 television series, and a 1984 computer game.
1999—The Yankee Clipper Dies
Baseball player Giuseppe Paolo DiMaggio, Jr., who while playing for the New York Yankees would become world famous as Joe DiMaggio, dies at age 84 six months after surgery for lung cancer. He led the Yankees to wins in nine World Series during his thirteen year career and his fifty-six game hitting streak is considered one of baseball's unbreakable records. Yet for all his sports achievements, he is probably as remembered for his stormy one-year marriage to film icon Marilyn Monroe.
March 07
1975—Lesley Whittle Is Found Strangled
In England kidnapped heiress Lesley Whittle, who had been missing for fifty-two days, is found strangled at the bottom of a drain shaft at Kidsgrove in Staffordshire. Her killer was Donald Neilson, aka the Black Panther, a builder from Bradford. He was convicted of the murder and given five life sentences in June 1976.
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