|Vintage Pulp||Apr 26 2016|
Midnight proves that sexual desire sells.
Above, a cover of Midnight from today in 1962 with French actress Véronique Vendell telling readers she wants to be wicked. If you've seen Midnight before you know this was its modus operandi—pair a model or actress on the cover with a quote about her sexual availability. Examples:
Gila Golan: I'm Hooked on Sex.
Evi Mirandi: I'll Marry Any Man Who Can Tame Me.
Nobu McCarthy: I'm Wild Wicked and Willing.
Raquel Welch: Adultery Can Save Your Marriage.
Yvette Mimieux: Who Wants To Make Love to Me?
Were any of these quotes truthful? Doubtful, but they must have worked to attract readers, because Midnight was around for a long while.