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Pulp International - William+Randolph+Hearst
Hollywoodland Dec 13 2010
YACHT IN THE ACT
You better be ready when your ship comes in.

This December 1955 cover of Inside asks why Hollywood fears Louella Parsons. And the answer is because Parsons was at the time arguably the most important tastemaker in the world. Louella Parsons, née Luella Rose Oettinger, was the first person to write a true gossip column, beginning in 1914 when she worked for the Chicago Record Herald. Later, publisher William Randolph Hearst gave her a column in the Los Angeles Examiner that was eventually syndicated to 600 papers worldwide, which amounted to a readership of about twenty million people.

Parsons considered herself Hollywood’s moral watchdog and didn’t think twice about damaging the careers of celebrities she believed had behaved badly. She was also the gatekeeper of success for aspiring starlets—a few negative words in her column and a lifetime’s dream was shattered. The irony of all this self-righteousness is that she may have earned her column as a reward for helping cover up a killing.

The story goes that powerful publisher William Randolph Hearst either accidentally or intentionally shot producer Thomas Ince in the head while cruising with Ince, Hopper, and other guests on his 200-foot yacht the Oneida. While it’s impossible to say if this is true, it’s interesting that the guests on Hearst’s boat all had wildly different stories about what happened. Several, including Charlie Chaplin, denied ever being on the cruise, a claim that was contradicted by other guests. Hearst’s papers went the opposite route, reporting in unison that it was Ince who had never been on the boat. Instead, they claimed he died of a heart attack on Hearst’s ranch in San Simeon.

Later the story was revised—he had been on the boat, but had taken ill, left for Los Angeles by train, and died en route. By legal standards, it would be impossible to prove a cover-up took place. But by the lesser standards of plain logic, there’s no doubt that when a guy gets sick and has to leave a boat, people don’t fall over themselves making up conflicting stories about what happened.

The aftermath of the incident was just as curious. Ince’s widow refused to allow an autopsy and had her husband immediately cremated. Hearst then set her up with a trust fund and she left for Europe, never to return. It was also around then that Hearst gave Parsons was a contract to be a columnist for his influential Examiner newspaper.

All these gifts were, at the very least, cases of extremely suspicious timing, but Ince’s death was never seriously investigated. A token police inquiry predictably turned up nothing, and all the lies were papered over. Louella Parsons didn’t squander her Devil’s bargain—if indeed that’s what it was. From her post at the Examiner she ruled Hollywood for thirty years, a moral arbiter who in all likelihood had a secret in her past that dwarfed any of those she revealed in her column. 

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History Rewind
The headlines that mattered yesteryear.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
March 26
1997—Heaven's Gate Cult Members Found Dead
In San Diego, thirty-nine members of a cult called Heaven's Gate are found dead after committing suicide in the belief that a UFO hidden in tail of the Hale-Bopp comet was a signal that it was time to leave Earth for a higher plane of existence. The cult members killed themselves by ingesting pudding and applesauce laced with poison.
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