Vintage Pulp Jun 7 2015
OFFBEAT APPROACH
Why bother to become a real expert when fake expertise is so much easier?


There’s no limit to the range of tabloids from the 1960s and 1970s. Yesterday we showed you Private Affairs, and today we’re going downmarket with Offbeat, which came from Beta Publications of Chicago. The main thing that’s offbeat with this publication is the cover design, which you can see on this issue that appeared today in 1965 features elements skewed relative to each other and the magazine’s frame. We like it. Content-wise, though, Offbeat is nothing new. Its report on the shocking habits of American housewives is just sleaze fiction dressed up as research. The number one reason wives cheat, according to W.D. Sprague, PhD, is revenge against cheating husbands. Readers are treated to a steamy retelling of a wife’s affair with a milkman—yes, really, a milkman—and another wife tells the story of how she ran into an old boyfriend one day and they fell into the old pattern and started having sex regularly again. It’s pure lit-porn.

W.D. Sprague was not the creation of tabloid editors you might suspect, but rather an actual author who published Sexual Behavior of American Nurses, Sex and the Secretary, The Lesbian in Our Society (A Problem That Must Be Faced!), and many other romps that swelled readers’ groins while doing the same for his bank account. The article in Offbeat is actually taken directly from Sexual Behavior of the American Housewife, another Sprague winner. His real name was Bela von Block—yes, really—and he also published under other names besides Sprague. His PhD was a hoax, of course, but who needs a degree when you’re smart enough to make a career of faking expertise about the inner lives of women? Some of his work was done for reliable sleaze imprint Midwood-Tower, but he also published for Lancer and other companies. We’ll undoubtedly run across him at some point in the future.


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History Rewind
The headlines that mattered yesteryear.
June 15
1978—Hussein Marries Halaby
King Hussein of Jordan, who had claimed direct lineage from the Prophet Muhammad and the most ancient tribe in the Arab world, marries American Lisa Halaby, who renounces her American citizenship, converts to Islam, and takes the name Queen Noor. Noor soon becomes one of the most glamorous and recognized royals in the world.
June 14
1995—Roger Zelazny Dies
American fantasy and science fiction writer Roger Zelazny dies at age fifty-eight of kidney failure related to colo-rectal cancer. Zelazny won the Nebula award three times, and the Hugo award six times, for novels such as ...And Call Me Conrad and Lord of Light, but was best known for his fantasy serial The Chronicles of Amber.
June 13
1971—First of the Pentagon Papers Are Published
The New York Times begins publication of the Pentagon Papers, a top-secret U.S. Department of Defense history of the country's political-military involvement in Vietnam from 1945 to 1967. The papers reveal that the U.S. had deliberately expanded its war with carpet bombing of Cambodia and Laos, coastal raids on North Vietnam, and Marine Corps attacks, and that four presidential administrations, from Truman to Johnson, had deliberately misled the public regarding their intentions toward Vietnam.
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