|Reader Pulp||Jul 19 2012|
Earlier this year, the website Darwination sent us two copies of the American tabloid It’s Happening. We posted the first in May, and today we have the second issue. As we pointed out before, the publication was dreamt up by Reuben Sturman, a Cleveland-born son of Russian immigrants who realized that the lack of a cheapie tabloid aimed at black readers represented a large—and potentially profitable—hole in the market. True, there had been the magazine Hep during the 1950s, but that had been a glossy tabloid. And true, Sturman had already delved into African-American erotica with his magazine Tan N’ Terrific, but that had been a photo digest. It’s Happening—provocative, humorous, but mostly plain ludicrous—was what Sturman came up with. See below, and see here.