There’s no limit to the range of tabloids from the 1960s and 1970s. Yesterday we showed you Private Affairs, and today we’re going downmarket with Offbeat, which came from Beta Publications of Chicago. The main thing that’s offbeat with this publication is the cover design, which you can see on this issue that appeared today in 1965 features elements skewed relative to each other and the magazine’s frame. We like it. Content-wise, though, Offbeat is nothing new. Its report on the shocking habits of American housewives is just sleaze fiction dressed up as research. The number one reason wives cheat, according to W.D. Sprague, PhD, is revenge against cheating husbands. Readers are treated to a steamy retelling of a wife’s affair with a milkman—yes, really, a milkman—and another wife tells the story of how she ran into an old boyfriend one day and they fell into the old pattern and started having sex regularly again. It’s pure lit-porn.

W.D. Sprague was not the creation of tabloid editors you might suspect, but rather an actual author who published Sexual Behavior of American Nurses, Sex and the Secretary, The Lesbian in Our Society (A Problem That Must Be Faced!), and many other romps that swelled readers’ groins while doing the same for his bank account. The article in Offbeat is actually taken directly from Sexual Behavior of the American Housewife, another Sprague winner. His real name was Bela von Block—yes, really—and he also published under other names besides Sprague. His PhD was a hoax, of course, but who needs a degree when you’re smart enough to make a career of faking expertise about the inner lives of women? Some of his work was done for reliable sleaze imprint Midwood-Tower, but he also published for Lancer and other companies. We’ll undoubtedly run across him at some point in the future.