Vintage Pulp Jun 7 2015
OFFBEAT APPROACH
Why bother to become a real expert when fake expertise is so much easier?


There’s no limit to the range of tabloids from the 1960s and 1970s. Yesterday we showed you Private Affairs, and today we’re going downmarket with Offbeat, which came from Beta Publications of Chicago. The main thing that’s offbeat with this publication is the cover design, which you can see on this issue that appeared today in 1965 features elements skewed relative to each other and the magazine’s frame. We like it. Content-wise, though, Offbeat is nothing new. Its report on the shocking habits of American housewives is just sleaze fiction dressed up as research. The number one reason wives cheat, according to W.D. Sprague, PhD, is revenge against cheating husbands. Readers are treated to a steamy retelling of a wife’s affair with a milkman—yes, really, a milkman—and another wife tells the story of how she ran into an old boyfriend one day and they fell into the old pattern and started having sex regularly again. It’s pure lit-porn.

W.D. Sprague was not the creation of tabloid editors you might suspect, but rather an actual author who published Sexual Behavior of American Nurses, Sex and the Secretary, The Lesbian in Our Society (A Problem That Must Be Faced!), and many other romps that swelled readers’ groins while doing the same for his bank account. The article in Offbeat is actually taken directly from Sexual Behavior of the American Housewife, another Sprague winner. His real name was Bela von Block—yes, really—and he also published under other names besides Sprague. His PhD was a hoax, of course, but who needs a degree when you’re smart enough to make a career of faking expertise about the inner lives of women? Some of his work was done for reliable sleaze imprint Midwood-Tower, but he also published for Lancer and other companies. We’ll undoubtedly run across him at some point in the future.


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History Rewind
The headlines that mattered yesteryear.
June 25
2009—Farrah Fawcett Dies
American actress Farrah Fawcett, who started as a model but became famous after one season playing detective Jill Munroe on the television show Charlie's Angels, dies after a long battle with cancer.
June 24
1938—Chicora Meteor Lands
In the U.S., above Chicora, Pennsylvania, a meteor estimated to have weighed 450 metric tons explodes in the upper atmosphere and scatters fragments across the sky. Only four small pieces are ever discovered, but scientists estimate that the meteor, with an explosive power of about three kilotons of TNT, would have killed everyone for miles around if it had detonated in the city.
June 23
1973—Peter Dinsdale Commits First Arson
A fire at a house in Hull, England, kills a six year old boy and is believed to be an accident until it later is discovered to be a case of arson. It is the first of twenty-six deaths by fire caused over the next seven years by serial-arsonist Peter Dinsdale. Dinsdale is finally captured in 1981, pleads guilty to multiple manslaughter, and is detained indefinitely under Britain's Mental Health Act as a dangerous psychotic.
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