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Pulp International - Vintage poster for The No Mercy Man
Vintage Pulp Jan 13 2021
MAN WITHOUT PITY
Steve Sandor draws first blood before Rambo arrives on the scene.


Above you see a low rent poster for The No Mercy Man, aka Bad Man, aka Trained to Kill: USA, which premiered this month in 1973 starring Steve Sandor and Rockne Tarkington, the latter last seen chilling with his pet lion in Black Samson. The No Mercy Man is a mash-up of a biker film, a High Noon-style western, and a blaxploitation film, done on the cheap. And of course with low budgets usually come bad acting, weak scripting, all thumbs in the technical departments, and a paucity of promo images (we found two). This film also has, as a special bonus, a deeply earnest theme song that sucks terribly:

And when he loves you, he loves as hard as he can.
You get no mercy, naw naw naw, from the no mercy man.
Love and lust are the same to him,
just like being raped by the Devil.
His kind of love can only bring you sin,
and his arms can only bring you evil... whooooa ohhh ohhh...

The “no mercy man” of the lyrics is the protagonist Olie Hand, played by Sandor, which means being raped by the Devil is about the hero. Incredibly, the closing theme is even worse, with the lyrics, “no one understands you ’cause you can't be understood.”
 
Well, let's give it a try. Olie Hand is a Vietnam veteran who did terrible things in the jungles of Southeast Asia, and has now returned to his Arizona hometown to find it plagued by amoral carnies and petty criminals. He's haunted by the war. The sight of violence sends him into a mental tailspin, as horrible memories of his time in action rise to the surface. Despite his aversion to violence, it isn't long before he's forced to take on the men who are turning his town upside down.

Hand is legitimately psychologically damaged, which makes him a clear precursor to Sylvester Stallone's disturbed John Rambo from First Blood. After that film became a runaway hit Stallone booted the mental imbalance of the Rambo character out of the franchise, which freed cinemagoers to revel in hyperviolence without reflection. Rambo became the type of archetypal tough guy many Americans imagine themselves to be—the basically solid guy who tries very hard to avoid trouble, but once he's pushed across the line, boy howdy, you better open wide for your just desserts. Ollie Hand's relationship to John Rambo is clear, but he also brings to mind another iconic movie vigilante.

The year after The No Mercy Man appeared Charles Bronson brought everyman architect Paul Kersey to the screen in Death Wish. Kersey wasn't tortured by previous violent acts; he was justified by current events to commit violence. Killing wasn't harmful but healing, and tookplace vigilante style because of the limits of the law. It was done reluctantly, but creatively, because the capacity for baroque forms of murder lurked beneath the surface all along. American action movies have largely resided in that space ever since: violence is a rarely used but well-oiled tool every real man has at the ready, tucked between his pliers and his socket wrench.

The No Mercy Man is exploitative schlock, but it's at least a bit more thoughtful than the average revenge flick. It suggests there's a price paid for violence beyond mere regret, or being turned into a taciturn curmudgeon whose warm side can eventually be teased out by the right woman or a precocious kid. The price is that you may be so altered that others are unable recognize you as human. If you've actually read your U.S. history—we mean the stuff they only gloss over in school—you know that violence has always been a first resort. The No Mercy Man acknowledges that this isn't ideal, but of course in the end decides pacifism is for pussies. It is, after all, still an American movie.

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History Rewind
The headlines that mattered yesteryear.
April 16
1943—First LSD Trip Takes Place
Swiss scientist Albert Hofmann, while working at Sandoz Laboratories in Basel, accidentally absorbs lysergic acid diethylamide, better known as LSD, and thus discovers its psychedelic properties. He had first synthesized the substance five years earlier but hadn't been aware of its effects. He goes on to write scores of articles and books about his creation.
April 15
1912—The Titanic Sinks
Two and a half hours after striking an iceberg in the North Atlantic Ocean on its maiden voyage, the British passenger liner RMS Titanic sinks, dragging 1,517 people to their deaths. The number of dead amount to more than fifty percent of the passengers, due mainly to the fact the liner was not equipped with enough lifeboats.
1947—Robinson Breaks Color Line
African-American baseball player Jackie Robinson officially breaks Major League Baseball's color line when he debuts for the Brooklyn Dodgers. Several dark skinned men had played professional baseball around the beginning of the twentieth century, but Robinson was the first to overcome the official segregation policy called—ironically, in retrospect—the "gentleman's agreement".
April 14
1935—Dust Storm Strikes U.S.
Exacerbated by a long drought combined with poor soil conservation techniques that caused excessive soil erosion on farmlands, a huge dust storm known as Black Sunday rages across Texas, Oklahoma, and several other states, literally turning day to night and redistributing an estimated 300,000 tons of topsoil.
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