|Vintage Pulp||Jan 21 2010|
This is a brilliant cover for Jerome Weidman’s 1938 novel What’s in it for Me?, with its grinning sleazeball seeming to offer a free breast exam to a nubile young acquaintance. But the book was actually serious, depicting greed and amorality in New York City’s garment industry. Weidman went on to write the scathing Too Early To Tell about the Office of War Information, an American propaganda agency where he was employed during World War II, and then tackled the newspaper business with The Price Is Right. In Weidman’s fiction everything was a commodity to be bought, whether fabric or facts, and all humans were deficient. In 1960 he co-wrote a book of the popular musical Fiorello! about NYC mayor Fiorello Henry LaGuardia, and along with his collaborator won the Pulitzer Prize for drama. He drifted into a distinguished literary twilight, serving as president of the Author’s League of America, publishing his memoirs in 1986, and eventually passing in 1998. Though virtually unknown now, Weidman was an author in the class of John Updike or Ernest Hemingway. There are some bios of him on the Web, if you want ro know more.