Vintage Pulp Dec 27 2009
VICE VERSUS
If sex sells, pretending sex is bad sells even better.

Here’s another Vice Squad magazine, published this month in 1964, with cover star Sophia Loren and several other interesting offerings. You’ll notice the banner about bare-bosom bikinis. Believe it or not, back in the mid-sixties bikini evolution reached a point where bras vanished entirely. The most famous of these suits were known as topless Maillots, and Vice Squad breathlessly claimed they were popular with liberated young women on the beaches of Saint Tropez. As far as their popularity Stateside, we weren’t around yet, so we can’t say with certainty whether they were widely worn. However, we did find a 1964 photo at bikiniscience of a brave Chicago woman named Toni Lee Shelley being hustled away by a local cop after wearing a topless Maillot on North Beach. Interesting, isn’t it, that the same thing would probably happen today, half a century later? (At Pulp we tend to snicker about this, because on our beaches many sunbathers go entirely nude—and we wish most of them would cover up).

Anyway, the leering tone of Vice Squad’s text (along with censored pix) was designed to inflame the magazine’s mainly conservative readers while giving them involuntary stirrings in the pants. Imagine thousands of Archie Bunkers getting heated up over the magazine’s scandalous contents, slamming it down in disgust, then sneaking a closer look after the missus had gone to bed. The same formula is at work in the stories about beauty queens, the “mink and champagne girl,” and Sophia Loren, who is pictured here in her film Leri, oggi, domani, aka, Yesterday, Today and Tomorrow. Loren was always dogged by rumors that she turned to prostitution briefly during the dismal post-war years in Naples, when she was a teenager. The Vice Squad story, while not going that far, certainly suggests that Loren was a bit of a wild child. We can’t say if she was ever a member of the world’s oldest profession, but we can definitely say Vice Squad editors were experts at another ancient endeavor—spreading vicious rumors. That said, if any proof exists that the great Sophia Loren was a lady of the night, we’d pay to see it. How does fifty bucks sound?

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History Rewind
The headlines that mattered yesteryear.
March 06
1975—Zapruder Film Shown on Television
For the first time, the Zapruder film of President John F. Kennedy's assassination is shown in motion to a national television audience by Robert J. Groden and Dick Gregory on the show Good Night America, which was hosted by Geraldo Rivera. The viewing led to the formation of the United States House of Representatives Select Committee on Assassinations (HSCA), which investigated the killings of both Kennedy and Martin Luther King, Jr.
March 05
1956—Desegregation Ruling Upheld
In the United States, the Supreme Court upholds a ban on racial segregation in state schools, colleges and universities. The University of North Carolina had been appealing an earlier ruling from 1954, which ordered college officials to admit three black students to what was previously an all-white institution. In many southern states, talk after the ruling turned toward subsidizing white students so they could attend private schools, or even abolishing public schools entirely, but ultimately, desegregation did take place.
1970—Non-Proliferation Treaty Goes into Effect
After ratification by 43 nations, the Treaty on the Non-Proliferation of Nuclear Weapons goes into effect. Of the non-signatory nations, India and Pakistan acknowledge possessing nuclear weapons, and Israel is known to. One signatory nation, North Korea, has withdrawn from the treaty and also produced nukes. International atomic experts estimate that the number of states that accumulate the material and know-how to produce atomic weapons will soon double.
March 04
1969—The Krays Are Found Guilty of Murder
In England, twins Ronald and Reginald Kray are found guilty of the murder of Jack McVitie. The Kray brothers had been notorious gangsters in London's East End, and for their crimes both were sentenced to life in prison, and both eventually died behind bars. Their story later inspired a 1990 motion picture entitled The Krays.
1975—Charlie Chaplin Is Knighted
British-born comic genius Charlie Chaplin, whose long and turbulent career in the U.S. had been brought to an abrupt end when he was branded a communist and denied a residence visa, is bestowed a knighthood at London's Buckingham Palace. Chaplin died two years later and even then peace eluded him, as his body was stolen from its grave for eleven weeks by men trying to extort money from the Chaplin family.

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