Vintage Pulp Dec 27 2009
VICE VERSUS
If sex sells, pretending sex is bad sells even better.

Here’s another Vice Squad magazine, published this month in 1964, with cover star Sophia Loren and several other interesting offerings. You’ll notice the banner about bare-bosom bikinis. Believe it or not, back in the mid-sixties bikini evolution reached a point where bras vanished entirely. The most famous of these suits were known as topless Maillots, and Vice Squad breathlessly claimed they were popular with liberated young women on the beaches of Saint Tropez. As far as their popularity Stateside, we weren’t around yet, so we can’t say with certainty whether they were widely worn. However, we did find a 1964 photo at bikiniscience of a brave Chicago woman named Toni Lee Shelley being hustled away by a local cop after wearing a topless Maillot on North Beach. Interesting, isn’t it, that the same thing would probably happen today, half a century later? (At Pulp we tend to snicker about this, because on our beaches many sunbathers go entirely nude—and we wish most of them would cover up).

Anyway, the leering tone of Vice Squad’s text (along with censored pix) was designed to inflame the magazine’s mainly conservative readers while giving them involuntary stirrings in the pants. Imagine thousands of Archie Bunkers getting heated up over the magazine’s scandalous contents, slamming it down in disgust, then sneaking a closer look after the missus had gone to bed. The same formula is at work in the stories about beauty queens, the “mink and champagne girl,” and Sophia Loren, who is pictured here in her film Leri, oggi, domani, aka, Yesterday, Today and Tomorrow. Loren was always dogged by rumors that she turned to prostitution briefly during the dismal post-war years in Naples, when she was a teenager. The Vice Squad story, while not going that far, certainly suggests that Loren was a bit of a wild child. We can’t say if she was ever a member of the world’s oldest profession, but we can definitely say Vice Squad editors were experts at another ancient endeavor—spreading vicious rumors. That said, if any proof exists that the great Sophia Loren was a lady of the night, we’d pay to see it. How does fifty bucks sound?

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History Rewind
The headlines that mattered yesteryear.
October 18
1968—Olympic Committee Suspends Carlos and Smith
The U.S. Olympic Committee suspends African-American track & field athletes Tommie Smith and John Carlos for saluting the crowd with raised, gloved fists during a medal ceremony at the Mexico City games. The salutes represented the black power and civil rights movements in the United States. Both athletes also received their medals shoeless to represent black poverty.
October 17
1933—Capone Sentenced to Prison
Chicago organized crime boss Al Capone is convicted of income tax evasion after all other attempts to tie him to an assortment of crimes, from the mass murder of the St. Valentine's Day Massacre to widespread violations of the Volstead Act, fail. He is sentenced to eleven years in federal prison and, cut off from the outside world while on Alcatraz Island, his power is finally broken.
October 16
1964—China Detonates Nuke
At the Lop Nur test site located between the Taklamakan and Kuruktag deserts, the People's Republic of China detonates its first nuclear weapon, codenamed 596 after the month of June 1959, which is when the program was initiated.
1996—Handgun Ban in the UK
In response to a mass shooting in Dunblane, Scotland that kills 16 children, the British Conservative government announces a law to ban all handguns, with the exception .22 caliber target pistols. When Labor takes power several months later, they extend the ban to all handguns.
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