Vintage Pulp Dec 27 2009
VICE VERSUS
If sex sells, pretending sex is bad sells even better.

Here’s another Vice Squad magazine, published this month in 1964, with cover star Sophia Loren and several other interesting offerings. You’ll notice the banner about bare-bosom bikinis. Believe it or not, back in the mid-sixties bikini evolution reached a point where bras vanished entirely. The most famous of these suits were known as topless Maillots, and Vice Squad breathlessly claimed they were popular with liberated young women on the beaches of Saint Tropez. As far as their popularity Stateside, we weren’t around yet, so we can’t say with certainty whether they were widely worn. However, we did find a 1964 photo at bikiniscience of a brave Chicago woman named Toni Lee Shelley being hustled away by a local cop after wearing a topless Maillot on North Beach. Interesting, isn’t it, that the same thing would probably happen today, half a century later? (At Pulp we tend to snicker about this, because on our beaches many sunbathers go entirely nude—and we wish most of them would cover up).

Anyway, the leering tone of Vice Squad’s text (along with censored pix) was designed to inflame the magazine’s mainly conservative readers while giving them involuntary stirrings in the pants. Imagine thousands of Archie Bunkers getting heated up over the magazine’s scandalous contents, slamming it down in disgust, then sneaking a closer look after the missus had gone to bed. The same formula is at work in the stories about beauty queens, the “mink and champagne girl,” and Sophia Loren, who is pictured here in her film Leri, oggi, domani, aka, Yesterday, Today and Tomorrow. Loren was always dogged by rumors that she turned to prostitution briefly during the dismal post-war years in Naples, when she was a teenager. The Vice Squad story, while not going that far, certainly suggests that Loren was a bit of a wild child. We can’t say if she was ever a member of the world’s oldest profession, but we can definitely say Vice Squad editors were experts at another ancient endeavor—spreading vicious rumors. That said, if any proof exists that the great Sophia Loren was a lady of the night, we’d pay to see it. How does fifty bucks sound?

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History Rewind
The headlines that mattered yesteryear.
August 29
1949—Soviet Union Joins Nuclear Club
The Soviet Union detonates a nuclear weapon at a test site in Kazakhstan. American experts are shocked and dismayed because they had thought the Soviets were still years away from having a workable bomb. The resultant fear helps trigger an arms race that would see the Americans and Soviets stockpile approximately 32,000 and 45,000 nuclear devices.
August 28
1963—King Gives Famous Speech
In the U.S., Martin Luther King, Jr., at the culmination of his march on Washington for jobs and freedom, gives his famous "I Have a Dream Speech," advocating racial harmony and equality.
1981—Scientists Announce Existence of New Disease
The National Centers for Disease Control announce a high incidence of pneumocystis and Kaposi's sarcoma in gay men. These illnesses are later recognized as symptoms of a blood-borne immune disorder, which they name AIDS. The disease is initially thought to have developed in the late 1970s among gay populations, but scientists now know it developed in the late 1800s or early 1900s in Africa during the height of European conquest of the continent.
August 27
1975—Haile Selassie I Dies
Haile Selassie I, former Emperor of the Kingdom of Ethiopia, dies of respiratory failure. Selassie was most famous for his landmark speech before the League of Nations in 1936, in which he pleaded for help against an Italian invasion, but to no avail. He warned that fascist aggression would not end with Ethiopia. His words, "It is us today; it will be you tomorrow," turn out to be prophetic when Germany's fascists later spark World War II.

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