Vintage Pulp Dec 27 2009
VICE VERSUS
If sex sells, pretending sex is bad sells even better.

Here’s another Vice Squad magazine, published this month in 1964, with cover star Sophia Loren and several other interesting offerings. You’ll notice the banner about bare-bosom bikinis. Believe it or not, back in the mid-sixties bikini evolution reached a point where bras vanished entirely. The most famous of these suits were known as topless Maillots, and Vice Squad breathlessly claimed they were popular with liberated young women on the beaches of Saint Tropez. As far as their popularity Stateside, we weren’t around yet, so we can’t say with certainty whether they were widely worn. However, we did find a 1964 photo at bikiniscience of a brave Chicago woman named Toni Lee Shelley being hustled away by a local cop after wearing a topless Maillot on North Beach. Interesting, isn’t it, that the same thing would probably happen today, half a century later? (At Pulp we tend to snicker about this, because on our beaches many sunbathers go entirely nude—and we wish most of them would cover up).

Anyway, the leering tone of Vice Squad’s text (along with censored pix) was designed to inflame the magazine’s mainly conservative readers while giving them involuntary stirrings in the pants. Imagine thousands of Archie Bunkers getting heated up over the magazine’s scandalous contents, slamming it down in disgust, then sneaking a closer look after the missus had gone to bed. The same formula is at work in the stories about beauty queens, the “mink and champagne girl,” and Sophia Loren, who is pictured here in her film Leri, oggi, domani, aka, Yesterday, Today and Tomorrow. Loren was always dogged by rumors that she turned to prostitution briefly during the dismal post-war years in Naples, when she was a teenager. The Vice Squad story, while not going that far, certainly suggests that Loren was a bit of a wild child. We can’t say if she was ever a member of the world’s oldest profession, but we can definitely say Vice Squad editors were experts at another ancient endeavor—spreading vicious rumors. That said, if any proof exists that the great Sophia Loren was a lady of the night, we’d pay to see it. How does fifty bucks sound?

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History Rewind
The headlines that mattered yesteryear.
October 24
1929—Stock Market Crashes
Black Thursday, a catastrophic crash on the New York Stock Exchange, occurs when the value of stocks suddenly declines and continues to decline for a month. The event leads to a subsequent crash in world stock prices and precipitates the Great Depression. This after famous economist Irving Fisher had declared that stock prices had reached a permanently high plateau.
October 23
1935—Four Gangsters Gunned Down in New Jersey
In Newark, New Jersey, the organized crime figures Dutch Schultz, Abe Landau, Otto Berman, and Bernard "Lulu" Rosencrantz are fatally shot at the Palace Chophouse restaurant. Schultz, who was the target, lingers in the hospital for about a day before dying. The killings are committed by a group of professional gunmen known as Murder, Inc., and the event becomes known as the Chophouse Massacre.
1950—Al Jolson Dies
Vaudeville and screen performer Al Jolson dies of a heart attack in San Francisco after a trip to Korea to entertain troops causes lung problems. Jolson is best known for his film The Jazz Singer, and for his performances in blackface make-up, which were not considered offensive at the time, but have now come to be seen as a form of racial bigotry.
October 22
1926—Houdini Fatally Punched in Stomach
After a performance in Montreal, Hungarian-born magician and escape artist Harry Houdini is approached by a university student named J. Gordon Whitehead, who asks if it is true that Houdini can endure any blow to the stomach. Before Houdini is ready Whitehead strikes him several times, causing internal injuries that lead to the magician's death.

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