Vintage Pulp Dec 27 2009
VICE VERSUS
If sex sells, pretending sex is bad sells even better.

Here’s another Vice Squad magazine, published this month in 1964, with cover star Sophia Loren and several other interesting offerings. You’ll notice the banner about bare-bosom bikinis. Believe it or not, back in the mid-sixties bikini evolution reached a point where bras vanished entirely. The most famous of these suits were known as topless Maillots, and Vice Squad breathlessly claimed they were popular with liberated young women on the beaches of Saint Tropez. As far as their popularity Stateside, we weren’t around yet, so we can’t say with certainty whether they were widely worn. However, we did find a 1964 photo at bikiniscience of a brave Chicago woman named Toni Lee Shelley being hustled away by a local cop after wearing a topless Maillot on North Beach. Interesting, isn’t it, that the same thing would probably happen today, half a century later? (At Pulp we tend to snicker about this, because on our beaches many sunbathers go entirely nude—and we wish most of them would cover up).

Anyway, the leering tone of Vice Squad’s text (along with censored pix) was designed to inflame the magazine’s mainly conservative readers while giving them involuntary stirrings in the pants. Imagine thousands of Archie Bunkers getting heated up over the magazine’s scandalous contents, slamming it down in disgust, then sneaking a closer look after the missus had gone to bed. The same formula is at work in the stories about beauty queens, the “mink and champagne girl,” and Sophia Loren, who is pictured here in her film Leri, oggi, domani, aka, Yesterday, Today and Tomorrow. Loren was always dogged by rumors that she turned to prostitution briefly during the dismal post-war years in Naples, when she was a teenager. The Vice Squad story, while not going that far, certainly suggests that Loren was a bit of a wild child. We can’t say if she was ever a member of the world’s oldest profession, but we can definitely say Vice Squad editors were experts at another ancient endeavor—spreading vicious rumors. That said, if any proof exists that the great Sophia Loren was a lady of the night, we’d pay to see it. How does fifty bucks sound?

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History Rewind
The headlines that mattered yesteryear.
April 30
1927—First Prints Are Left at Grauman's
Hollywood power couple Douglas Fairbanks and Mary Pickford, who co-founded the movie studio United Artists with Charlie Chaplin and D.W. Griffith, become the first celebrities to leave their impressions in concrete at Grauman's Chinese Theater in Hollywood, located along the stretch where the historic Hollywood Walk of Fame would later be established.
April 29
1945—Hitler Marries Braun
During the last days of the Third Reich, as Russia's Red Army closes in from the east, Adolf Hitler marries his long-time partner Eva Braun in a Berlin bunker during a brief civil ceremony witnessed by Joseph Goebbels and Martin Bormann. Both Hitler and Braun commit suicide the next day, and their corpses are burned in the Reich Chancellery garden.
1967—Ali Is Stripped of His Title
After refusing induction into the United States Army the day before due to religious reasons, Muhammad Ali is stripped of his heavyweight boxing title. He is found guilty of a felony in refusing to be drafted for service in Vietnam, but he does not serve prison time, and on June 28, 1971, the U.S. Supreme Court reverses his conviction. His stand against the war had made him a hated figure in mainstream America, but in the black community and the rest of the world he had become an icon.
April 28
1947—Heyerdahl Embarks on Kon-Tiki
Norwegian ethnographer and adventurer Thor Heyerdahl and his five man crew set out from Peru on a giant balsa wood raft called the Kon-Tiki in order to prove that Peruvian natives could have settled Polynesia. After a 101 day, 4,300 mile (8,000 km) journey, Kon-Tiki smashes into the reef at Raroia in the Tuamotu Islands on August 7, 1947, thus demonstrating that it is possible for a primitive craft to survive a Pacific crossing.
1989—Soviets Acknowledge Chernobyl Accident
After two days of rumors and denials the Soviet Union admits there was an accident at the Chernobyl nuclear power plant in Ukraine. Reactor number four had suffered a meltdown, sending a plume of radioactive fallout into the atmosphere and over an extensive geographical area. Today the abandoned radioactive area surrounding Chernobyl is rife with local wildlife and has been converted into a wildlife sanctuary, one of the largest in Europe.

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