Vintage Pulp Oct 8 2010
LIFE'S RICH PAGEANT
Walking on air, fairest of the fair, there she is… Miss Nude America.


Our copies of National Informer span a time during which the paper was transitioning from typical tabloid to sex magazine. In our issues from 1966 to 1968, you get alarmist political journalism, which by the 1970s becomes drooling quasi-smut, as we see in this issue that first hit newsstands today in 1972. Of course, this shift from commie-baiting to masturbating meant abandoning a rightward leaning readership for a leftward leaning one. Clearly the move was meant to boost readership, but it didn’t work. It wasn’t Informer’s fault, though. All the old school tabloids were taking a beating. Even the venerable National Police Gazette, which had begun publishing lifetimes earlier, in 1845, died during the seventies. But Informer had a shorter history, a smaller audience, and a lower budget. In a tabloid sea where old battleships like Gazette and Confidential couldn’t turn quickly when the weather changed, Informer was a mere speedboat. Turn it did, and quite easily. Hugh Hefner’s Playboy had obliterated America's already battered pubic hair barrier in 1971 and Informer followed in its wake. But more explicitness did not bring more readership, as far as we can tell. National Informer and its sister publication National Informer Weekly Reader were dead by 1974. 

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History Rewind
The headlines that mattered yesteryear.
July 27
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday.
July 26
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives.
1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974.
July 25
1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
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