|Vintage Pulp||Feb 4 2018|
Bogart traipses down the Gardner path.
This stunning Belgian poster was made to promote La comtesse aux pieds nus, which was the French title of the Ava Gardner/Humphrey Bogart drama The Barefoot Contessa. Along the bottom you see the title in Dutch as well—De barrevoetse gravin. We've seen the film, but we're not to going to discuss it, at least not today. Let's just say Humphrey Bogart's character narrates the life and times of Ava Gardner's memorable and much desired character, and the result was a film panned by several important critics upon release but thought of more fondly as time wore onward, as older movies often are. It premiered in Belgium today in 1955, so we just wanted to share its brilliant promo. As you probably know by now, artists were often asked to produce similar versions of the same poster for different markets. The German promo was painted by Rolf Goetze and it's close to what you see above. The French promo was painted by Henri Cerutti, again with near identical content. Who gets credit for the Belgian poster is unknown to us, but it's an amazing effort.
BelgiumThe Barefoot ContessaLa comtesse aux pieds nusDe barrevoetse gravinAva GardnerHumphrey Bogartposter artcinema