German nightclub-cum-brothel Pashca has seen its Cologne branch swamped with customers after offering free entry for any man willing to have its name tattooed on his arm. Pashca owners claim they were not expecting the offer to be taken seriously, but to nobody’s surprise except (apparently) theirs, more than 40 eager males so far have responded and forced Pascha’s house tattoo artist to work overtime to fill the demand.

Customers sporting the electric blue Pascha tattoo permanently save the €10.00 entry fee, and also receive discounts on lap dances and other goodies. However they still have to pay for that most crucial of amenities—time with the prostitutes, who are independent contractors and charge separately. One hesitates to guess the response if sex had been part of the package, but we can assume the resultant crowds would have made the 2006 World Cup look like two guys tossing a frisbee by comparison.

The guys who dreamed up this promo probably should have known better, because this is not the first Pascha publicity stunt to take an unexpected turn. In 2005 two Pascha prostitutes announced via internet that they would pay any man €50.00 for sex. The purpose of the offer was to find out which woman could have more partners in one day. Both had sex for 11 hours with a total of 115 men, but 1,700 latecomers had to be turned away.