Vintage Pulp Jun 7 2015
OFFBEAT APPROACH
Why bother to become a real expert when fake expertise is so much easier?


There’s no limit to the range of tabloids from the 1960s and 1970s. Yesterday we showed you Private Affairs, and today we’re going downmarket with Offbeat, which came from Beta Publications of Chicago. The main thing that’s offbeat with this publication is the cover design, which you can see on this issue that appeared today in 1965 features elements skewed relative to each other and the magazine’s frame. We like it. Content-wise, though, Offbeat is nothing new. Its report on the shocking habits of American housewives is just sleaze fiction dressed up as research. The number one reason wives cheat, according to W.D. Sprague, PhD, is revenge against cheating husbands. Readers are treated to a steamy retelling of a wife’s affair with a milkman—yes, really, a milkman—and another wife tells the story of how she ran into an old boyfriend one day and they fell into the old pattern and started having sex regularly again. It’s pure lit-porn.

W.D. Sprague was not the creation of tabloid editors you might suspect, but rather an actual author who published Sexual Behavior of American Nurses, Sex and the Secretary, The Lesbian in Our Society (A Problem That Must Be Faced!), and many other romps that swelled readers’ groins while doing the same for his bank account. The article in Offbeat is actually taken directly from Sexual Behavior of the American Housewife, another Sprague winner. His real name was Bela von Block—yes, really—and he also published under other names besides Sprague. His PhD was a hoax, of course, but who needs a degree when you’re smart enough to make a career of faking expertise about the inner lives of women? Some of his work was done for reliable sleaze imprint Midwood-Tower, but he also published for Lancer and other companies. We’ll undoubtedly run across him at some point in the future.


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History Rewind
The headlines that mattered yesteryear.
November 17
1973—Nixon Proclaims His Innocence
While in Orlando, Florida, U.S. President Richard Nixon tells four-hundred Associated Press managing editors, "I am not a crook." The false statement comes to symbolize Nixon's presidency when facts are uncovered that prove he is, indeed, a crook.
November 16
1938—Lysergic Acid Diethylamide Created
In Basel, Switzerland, at the Sandoz Laboratories, chemist Albert Hofmann creates the psychedelic compound Lysergic acid diethylamide, aka LSD, from a grain fungus.
1945—German Scientists Secretly Brought to U.S.
In a secret program codenamed Operation Paperclip, the United States Army admits 88 German scientists and engineers into the U.S. to help with the development of rocket technology. President Harry Truman ordered that Paperclip exclude members of the Nazi party, but in practice many Nazis who had been officially classified as dangerous were also brought to the U.S. after their backgrounds were whitewashed by Army officials.
November 15
1920—League of Nations Holds First Session
The first assembly of the League of Nations, the multi-governmental organization formed as a result of the Treaty of Versailles, is held in Geneva, Switzerland. The League begins to fall apart less than fifteen years later when Germany withdraws. By the onset of World War II it is clear that the League has failed completely.
1959—Clutter Murders Take Place
Four members of the Herbert Clutter Family are murdered at their farm outside Holcomb, Kansas by Richard "Dick" Hickock and Perry Smith. The events would be used by author Truman Capote for his 1966 non-fiction novel In Cold Blood, which is considered a pioneering work of true crime writing. The book is later adapted into a film starring Robert Blake.
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