Hollywoodland Jul 16 2015
CONFIDENCE GAMES
Liberace experiences tabloid wrath at its most merciless.


It was in this July 1957 issue of Confidential that journalist “Horton Streete’ infamously outed cover star Liberace in the most vicious and dehumanizing way with an article entitled “Why Liberace’s Theme Song Should Be ‘Mad About the Boy’.” We’ve talked about it before. Streete willfully attempted to damage the singer’s career by spinning a shocking tale of how he attacked a young, male press agent. The article refers to Liberace as Fatso, Pudgy, Dimples, and other, less flattering monikers.  

Here’s a rule you can count on—when a journalist or on-air personality constantly refers to someone by other than his or her name or title, it’s a hit piece. Liberace was horrified and sued Confidential. California Attorney General Pat Brown had already managed to win an indictment of the magazine two months earlier. Owner Robert Harrison was about to spend his entire summer in court. He took these legal threats to heart and publicly promised to stop publishing stories about the private lives of Hollywood stars.
 
Up until then Confidential had been as reckless as a magazine could be. This issue accuses Gary Crosby of punching a woman in the face, and Eartha Kitt of trapping her friend’s boyfriend in her penthouse. An extraordinary story about boxer Jake LaMotta suggests the he got a bumrap in his morals trial. LaMotta was serving time for bedding a 14-year-old. Prosecutors had convinced a jury that the incident with LaMotta was a primary cause of the girl later becoming a prostitute. Confidential rides to the rescue, claiming that the girl’s father had already deflowered her, therefore LaMotta could not have had any influence on the girl’s fate. How’s that for a principled stand?
 
These early issues of Confidential are a cesspool of journalistic ethics, no doubt, but they’re also a visual treat. Using black, red, blue, and yellow, plus the white of the pages themselves, the designers put together a bold and gaudy package that would influence every other tabloid on the market. The layouts on Kitt, Liberace, Alan Dale, and Lex Barker are among the most eye-catching we’ve seen from the period. Elsewhere you get Anthony Quinn, and a host of other stars. We have a bunch of scans below. Remember, you can always see more from Confidential and other tabs by visiting our tabloid index at this link.


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History Rewind
The headlines that mattered yesteryear.
May 20
1916—Rockwell's First Post Cover Appears
The Saturday Evening Post publishes Norman Rockwell's painting "Boy with Baby Carriage", marking the first time his work appears on the cover of that magazine. Rockwell would go to paint many covers for the Post, becoming indelibly linked with the publication. During his long career Rockwell would eventually paint more than four thousand pieces, the vast majority of which are not on public display due to private ownership and destruction by fire.
May 19
1962—Marilyn Monroe Sings to John F. Kennedy
A birthday salute to U.S. President John F. Kennedy takes place at Madison Square Garden, in New York City. The highlight is Marilyn Monroe's breathy rendition of "Happy Birthday," which does more to fuel speculation that the two were sexually involved than any actual evidence.
May 18
1926—Aimee Semple McPherson Disappears
In the U.S., Canadian born evangelist Aimee Semple McPherson disappears from Venice Beach, California in the middle of the afternoon. She is initially thought to have drowned, but on June 23, McPherson stumbles out of the desert in Agua Prieta, a Mexican town across the border from Douglas, Arizona, claiming to have been kidnapped, drugged, tortured and held for ransom in a shack by two people named Steve and Mexicali Rose. However, it soon becomes clear that McPherson's tale is fabricated, though to this day the reasons behind it remain unknown.
1964—Mods and Rockers Jailed After Riots
In Britain, scores of youths are jailed following a weekend of violent clashes between gangs of Mods and Rockers in Brighton and other south coast resorts. Mods listened to ska music and The Who, wore suits and rode Italian scooters, while Rockers listened to Elvis and Gene Vincent, and rode motorcycles. These differences triggered the violence.
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