Hollywoodland Jul 16 2015
CONFIDENCE GAMES
Liberace experiences tabloid wrath at its most merciless.


It was in this July 1957 issue of Confidential that journalist “Horton Streete’ infamously outed cover star Liberace in the most vicious and dehumanizing way with an article entitled “Why Liberace’s Theme Song Should Be ‘Mad About the Boy’.” We’ve talked about it before. Streete willfully attempted to damage the singer’s career by spinning a shocking tale of how he attacked a young, male press agent. The article refers to Liberace as Fatso, Pudgy, Dimples, and other, less flattering monikers.  

Here’s a rule you can count on—when a journalist or on-air personality constantly refers to someone by other than his or her name or title, it’s a hit piece. Liberace was horrified and sued Confidential. California Attorney General Pat Brown had already managed to win an indictment of the magazine two months earlier. Owner Robert Harrison was about to spend his entire summer in court. He took these legal threats to heart and publicly promised to stop publishing stories about the private lives of Hollywood stars.
 
Up until then Confidential had been as reckless as a magazine could be. This issue accuses Gary Crosby of punching a woman in the face, and Eartha Kitt of trapping her friend’s boyfriend in her penthouse. An extraordinary story about boxer Jake LaMotta suggests the he got a bumrap in his morals trial. LaMotta was serving time for bedding a 14-year-old. Prosecutors had convinced a jury that the incident with LaMotta was a primary cause of the girl later becoming a prostitute. Confidential rides to the rescue, claiming that the girl’s father had already deflowered her, therefore LaMotta could not have had any influence on the girl’s fate. How’s that for a principled stand?

These early issues of Confidential are a cesspool of journalistic ethics, no doubt, but they’re also a visual treat. Using black, red, blue, and yellow, plus the white of the pages themselves, the designers put together a bold and gaudy package that would influence every other tabloid on the market. The layouts on Kitt, Liberace, Alan Dale, and Lex Barker are among the most eye-catching we’ve seen from the period. Elsewhere you get Anthony Quinn, and a host of other stars. We have a bunch of scans below. Remember, you can always see more from Confidential and other tabs by visiting our tabloid index at this link.


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History Rewind
The headlines that mattered yesteryear.
August 21
1911—Mona Lisa Disappears
Leonardo da Vinci's masterpiece, the Mona Lisa, aka La Gioconda, is stolen from the Louvre. After many wild theories and false leads, it turns out the painting was snatched by museum employee Vincenzo Peruggia.
August 20
1940—Trotsky Iced in Mexico
In Mexico City exiled Russian revolutionary Leon Trotsky is fatally wounded with an ice axe (not an ice pick) by Soviet agent Ramon Mercader. Trotsky dies the next day.
1968—Prague Spring Ends
200,000 Warsaw Pact troops backed by 5,000 tanks invade Czechoslovakia to end the Prague Spring political liberalization movement.
1986—Sherrill Goes Postal
In Edmond, Oklahoma, United States postal employee Patrick Sherrill shoots and kills fourteen of his co-workers and then commits suicide.
August 19
1953—Mohammed Mossadegh Overthrown in Iran
At the instigation of the CIA, Prime Minster of Iran Mohammed Mossadegh is overthrown and the Shah Mohammad Reza Pahlavi is installed as leader of the country.
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