It takes a village—or at least help from Darwination—to uncover the facts behind mid-century tabloids.
A lot of e-mails of late. Here’s one we got at the end of last week:
I noticed your recent post on
It’s Happening and have just a bit of information for you. It was edited shortly by Michael Resnick, SF writer, and was indeed produced by Joe Sturman, younger brother of Reuben Sturman. I’ve scanned a couple issues, edited by my pal McCoy.
It’s truly a wild, wild tabloid. I’ve got a few more unscanned issues in my collection. I’ll let you know if I ever get more of them scanned. Tabloids are an area of interest of mine, as they are sort of a cultural id and I've scanned a good number of them (though I've never blogged on the subject). It’s almost crazy to think that some of the ones in the 70s were in the checkout line, considering how over the top outrageous they are. Keep up the great work on your blog. I intend to give it a good looking over and will give it a link in my sidebar at Darwination Scans.
Thanks, Beau. We knew someone had info on the publishers. The Sturmans were the sons of immigrant Russians who had settled in Cleveland. Older brother Reuben was for a time one of the most prolific distributors of pornographic magazines in America; little brother Joe published sleaze books and ran three tabloid imprints—National Times, Truth, and It’s Happening. While Reuben was neck deep in all sorts of shady goings on, Joe did not like the sleaze business, and got out of it as soon as he was able. We will explore these two men at a later date, because what we’ve read so far is thoroughly pulp worthy.
Darwination didn't just point us toward the info we related above, but even sent over a couple of issues of It’s Happening. While we assumed the facts about the mag were known by somebody out there, we did not expect anyone to have actual issues. However, we’re not surprised that of all people, it’s the person behind Darwination that does. Everyone with an interest in mid-century magazines should cruise by Darwination and check out the great collection there. It’s tabloids and much more. Below are some choice pages from that issue of It’s Happening that Beau sent over. We’ll share his second issue soon, and we have two more issues of our own to scan and share.