Vintage Pulp Aug 18 2014
AS IT HAPPENS
Despite appearances It’s Happening is the same under the skin as every other 70s tabloid.


Has it really been two years since we last posted an issue of It’s Happening? So it seems, and here we are, bringing back this black-themed 1970s publication today, when the U.S. is in the midst of one of its periodic racial upheavals. The timing is a fluke—this is an August issue always destined to be posted this month—but we’re reminded by the existence of It’s Happening that racial discord has always generated easy profits for a cynical few media moguls. In this case the head cynic is Reuben Sturman, a clever fox who eventually built a pornography empire his future prosecutors would describe as the largest in America. That description is unconfirmable today (and probably then, too), but there’s no doubt his holdings were vast.
 
It’s Happening of the 1960s was a bold publication, but by the time this issue appeared it was not dissimilar to other cheapie tabloids. It printed stories about the virile black lovers of white housewives and starlets, or the sporting conquests of black athletes, or current news that skirted actual journalism, but it did not—crucially for a black newspaper—spend time on important issues like police misconduct, advocacy for social change, or any other subject that might have branded it a political paper. Published during a time of constant social turbulence, it doubtless attracted the eyeballs of those looking for something radical and bold. Those readers would have been satisfied with the earlier It’s Happening, but not with the later version.

So once we take bold and radical off the table, the main two differences left between 1970s It’s Happening and other tabloids were its placement of African Americans on every cover, and its deliberate marketing to black America. Even this went only so far—by now about a fifth of each issue had nothing specific to do with the black community at all. These would be stories about white celebs, or maybe weird crimes in some European enclave. So, it was a black paper, yes, but one that had learned not to alienate. A white consumer who liked a typical cheapie tab like, say, Midnight, would have found 1970s It’s Happening comfortingly familiar. We have some scans below, and you can see more of the same in our previous posts here, here, and here

diggfacebookstumbledelicious

History Rewind
The headlines that mattered yesteryear.
March 21
1963—Alcatraz Closes
The federal penitentiary located on Alcatraz Island in San Francisco Bay closes. The island had been home to a lighthouse, a military fortification, and a military prison over the years. In 1972, it would become a national recreation area open to tourists, and it would receive national landmark designations in 1976 and 1986.
March 20
1916—Einstein Publishes General Relativity
German-born theoretical physicist Albert Einstein publishes his general theory of relativity. Among the effects of the theory are phenomena such as the curvature of space-time, the bending of rays of light in gravitational fields, faster than light universe expansion, and the warping of space time around a rotating body.
March 19
1931—Nevada Approves Gambling
In the U.S., the state of Nevada passes a resolution allowing for legalized gambling. Unregulated gambling had been commonplace in the early Nevada mining towns, but was outlawed in 1909 as part of a nationwide anti-gaming crusade. The leading proponents of re-legalization expected that gambling would be a short term fix until the state's economic base widened to include less cyclical industries. However, gaming proved over time to be one of the least cyclical industries ever conceived.
1941—Tuskegee Airmen Take Flight
During World War II, the 99th Pursuit Squadron, aka the Tuskegee Airmen, is activated. The group is the first all-black unit of the Army Air Corp, and serves with distinction in Africa, Italy, Germany and other areas. In March 2007 the surviving airmen and the widows of those who had died received Congressional Gold Medals for their service.
Featured Pulp
japanese themed aslan cover
cure bootleg by aslan
five aslan fontana sleeves
aslan trio for grand damier
ASLAN Harper Lee cover
ASLAN COVER FOr Dekobra
Four Aslan Covers for Parme

Reader Pulp
It's easy. We have an uploader that makes it a snap. Use it to submit your art, text, header, and subhead. Your post can be funny, serious, or anything in between, as long as it's vintage pulp. You'll get a byline and experience the fleeting pride of free authorship. We'll edit your post for typos, but the rest is up to you. Click here to give us your best shot.

Pulp Covers
Pulp art from around the web
canadianfly-by-night.blogspot.com/2018/12/harlequin-artists-part-xxxix-paul-berta.html trivialitas.square7.ch/au-mcbain/mcbain.htm
theringerfiles.blogspot.com/2018/11/death-for-sale-henry-kane.html https://illustrated007.blogspot.com/2018/09/james-bond-books-from-thailand.html
lasestrellassonoscuras.blogspot.com/2017/08/la-dama-del-legado-de-larry-kent-acme.html modestyblaisenews.blogspot.com/2009/11/mcginnis-cover-moonlights-for-henry.html
Pulp Advertising
Things you'd love to buy but can't anymore
PulpInternational.com Vintage Ads
pre-code.com
schlockmania.com
carrefouretrange.tumblr.com
eiga.wikia.com
www.daarac.org
www.jmdb.ne.jp
theoakdrivein.blogspot.com
spyvibe.blogspot.com
zomboscloset.typepad.com
jailhouse41.tumblr.com
mrpeelsardineliqueur.blogspot.com
trash-fuckyou.tumblr.com
filmstarpostcards.blogspot.com
www.easternkicks.com
moscasdemantequilla.wordpress.com
filmnoirfoundation.tumblr.com
pour15minutesdamour.blogspot.com
www.pulpcurry.com
mundobocado.blogspot.com
greenleaf-classics-books.com
aligemker-books.blogspot.com
bullesdejapon.fr
bolsilibrosblog.blogspot.com
thelastdrivein.com
derangedlacrimes.com
www.shocktillyoudrop.com
www.thesmokinggun.com
www.deadline.com
www.truecrimelibrary.co.uk
www.weirdasianews.com
salmongutter.blogspot.com
www.glamourgirlsofthesilverscreen.com
creepingirrelevance.tumblr.com
www.cinemaretro.com
menspulpmags.com
killercoversoftheweek.blogspot.com
About Email Legal RSS RSS Tabloid Femmes Fatales Hollywoodland Intl. Notebook Mondo Bizarro Musiquarium Politique Diabolique Sex Files Sportswire