Change is inevitable—especially if you're dealing with Ian Fleming.
Ian Fleming was not an author to be trifled with. We talked about how he shifted the rights for Casino Royale from Popular Library to Signet. Well, here we go again. The above 1957 Perma paperback of Diamonds Are Forever with excellent William Rose cover art is rare because Fleming shifted the publishing to Signet after Perma changed the title of Moonraker to Too Hot to Handle. Since this happened after the Casino Royale fiasco you’d think the editors would have known better.
Perma: Ian, Moonraker is a terrible title. It sounds like a sci-fi novel.
Fleming: You listen here, you sniveling little pup—
Perma: This is my job, okay. I’m telling you a bad title hurts your whole brand.
Fleming: Well, I have an idea for a book called Goldfinger. I suppose you think that’s a bad title too?
Perma: Well, yeah...
Fleming: Why you rotten eel. And Octopussy? You don’t like that either?
Perma: Sounds pornographic. It’s ludicrous.
Fleming: You have two tin fucking ears is what’s ludicrous! And Chitty-Chitty-Bang-Bang?
Perma: The worst of the bunch, and pornographic. I’m sorry, Ian—
Fleming: Chitty-Chitty-Bang-Bang? Pornographic? That’s the last goddamned straw, you pimply little Yank!