Vintage Pulp Apr 29 2015
PERMA IS TEMPORARY
Change is inevitable—especially if you're dealing with Ian Fleming.


Ian Fleming was not an author to be trifled with. We talked about how he shifted the rights for Casino Royale from Popular Library to Signet. Well, here we go again. The above 1957 Perma paperback of Diamonds Are Forever with excellent William Rose cover art is rare because Fleming shifted the publishing to Signet after Perma changed the title of Moonraker to Too Hot to Handle. Since this happened after the Casino Royale fiasco you’d think the editors would have known better. 

Perma: Ian, Moonraker is a terrible title. It sounds like a sci-fi novel.
 
Fleming: You listen here, you sniveling little pup—
 
Perma: This is my job, okay. I’m telling you a bad title hurts your whole brand.
 
Fleming: Well, I have an idea for a book called Goldfinger. I suppose you think that’s a bad title too?
 
Perma: Well, yeah...
 
Fleming: Why you rotten eel. And Octopussy? You don’t like that either?
 
Perma: Sounds pornographic. It’s ludicrous.
 
Fleming: You have two tin fucking ears is what’s ludicrous! And Chitty-Chitty-Bang-Bang?
 
Perma: The worst of the bunch, and pornographic. I’m sorry, Ian—
 
Fleming: Chitty-Chitty-Bang-Bang? Pornographic? That’s the last goddamned straw, you pimply little Yank! 
 
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History Rewind
The headlines that mattered yesteryear.
September 23
1952—Chaplin Returns to England
Silent movie star Charlie Chaplin returns to his native England for the first time in twenty-one years. At the time it is said to be for a Royal Society benefit, but in reality Chaplin knows he is about to be banned from the States because of his political views. He would not return to the U.S. for twenty years.
September 22
1910—Duke of York's Cinema Opens
The Duke of York's Cinema opens in Brighton, England, on the site of an old brewery. It is still operating today, mainly as a venue for art films, and is the oldest continually operating cinema in Britain.
1975—Gerald Ford Assassination Attempt
Sara Jane Moore, an FBI informant who had been evaluated and deemed harmless by the U.S. Secret Service, tries to assassinate U.S. President Gerald Ford. Moore fires one shot at Ford that misses, then is wrestled to the ground by a bystander named Oliver Sipple.
September 21
1937—The Hobbit is Published
J. R. R. Tolkien publishes his seminal fantasy novel The Hobbit, aka The Hobbit: There and Back Again. Marketed as a children's book, it is a hit with adults as well, and sells millions of copies, is translated into multiple languages, and spawns the sequel trilogy The Lord of Rings.
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